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Title details for IKEA by Johan Stenebo - Available

IKEA

How to Become the World's Richest Man

by Johan Stenebo
ebook
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1 of 1 copy available
How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former IKEA top director Johan Stenebo writes for the first time from inside corporation how the company transformed itself from one rural Swedish store of all sorts to a global behemoth with a turnover of over $30 billion and 700 million visitors a year purely on cash flow. Revealing IKEA's daring and unique business model warts and all, he covers the leadership of IKEA's controversial founder Ingvar Kamprad, whose right-hand man he was, and IKEA's resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues.

  • Creators

  • Publisher

  • Release date

    November 25, 2010

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781906142919

    • EPUB ebook

      • ISBN: 9781906142919
      • File size: 312 KB

  • Languages

    • English

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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